Our Story

IKIGAI IFUKU is a clothing apparel with Japanese influences, inspired by our travels to Japan and our love for their culture. Following a trip to the Land of the Rising Sun, we felt compelled to share our enthusiasm for the world. What better way to express our love for the Japanese culture than by combining it with aesthetic? This is how we decided to start the brand in the first place.

Now, fusing together our love for aesthetic, Japanese culture and anime. 

These three words are our focus. With illustrations and patterns influenced by Japanese fashion trends, combining them with traditional and urban sub-culture. We want to give anyone who is as enthusiastic about Japanese culture the opportunity to wear their hearts on their sleeves.

Show off your admiration for Japanese culture, be proud, and wear clothing that makes you feel even better.